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How many people is the Fjord Trail projected to attract annually? Where are visitors supposed to park? What is the relationship between over-tourism and environmental degradation? These are just some of the many questions our advertisements seek to answer, cutting through the fog of corporate marketing and the churn of ever-changing development plans produced by the Fjord Trail’s backers. Our fact-based advertisements raise awareness about the Fjord Trail and give people the information they need to make informed decisions about the future they want for the Hudson Highlands.